Inside Biometrics Appoints British Athletics Head of Endurance Dr. Barry Fudge to its Advisory Board

Leading self-tracking devices company, Inside Biometrics has today announced the appointment of Dr. Barry Fudge to its Science and Medical Advisory Board.

Prior to taking up his current role as Head of Endurance and Sport Science at British Athletics, for five years Dr. Fudge was Senior Physiologist at the English Institute of Sport providing physiological support to British Athletics and most notably, was an integral part of double Olympic, World and European champion Mo Farah's support team.

Dr. Fudge completed his undergraduate degree and PhD in Physiology from the University of Glasgow, UK. His PhD focused on the environmental factors leading to the success of elite East African runners. During that time Dr. Fudge worked with a number of runners in Kenya and Ethiopia, some of whom are world record holders and/or World and Olympic medalists.

Selly Saini, CEO, Inside Biometrics, commented on the appointment:  “We are privileged to have Dr. Fudge as part of our advisory board.  Barry has a distinguished record of achievement in delivering science led performance improvements in elite athletes at the very highest level”.

“Barry’s exemplary experience in this field will be invaluable as we continue to make breakthrough developments in personal self-tracking.”

Dr. Fudge said:  “I am delighted to join Inside Biometrics’ board of advisors and believe the company’s products will bring significant opportunities for improving performance in competitive sports through precision based biometrics and guidance.”

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